When we consider the dream scenario of an effective marketing campaign many of us automatically think of our concept, product or service going viral. We’ve all witnessed a video (remember the E*Trade commercials?) or perfectly executed business concept (Groupon comes to mind) that has seemingly caught on and spread like wildfire across the internet.
But there are several other benefits of using Facebook (and other forms of social media) to engage your audience with your brand. Let’s quickly take a look at 4 benefits of using Facebook for business.
When used properly, your company’s presence on Facebook will begin to produce positive recommendations among friends, associates, and groups with shared interests. Services like Ebay, Amazon and Yelp have all made reviews an integral part of their business model but on Facebook user recommendations tend to take on an even more individual and personal feel. And when you’re talking about effective marketing nothing really compares to a referral from a trusted personal relationship.
In the world of social media people are at least ten times more likely to shout negative comments about their bad customer experience than to publicly compliment a job well done. Facebook offers businesses the opportunity to proactively connect with customers and show their commitment to turning a negative customer experience into a positive one.
If people appreciate what you’re doing they’re more likely to tell others about it. When this happens it is often unseen over coffee or email, but your Facebook Page also gives fans the ability to publicly write on your wall and endorse your brand — for free. Remember, praise from your customers is something that is earned through consistently doing things the right way.
#4 Lead Generation
In addition to connecting with your existing customers one of the best ways to utilize your business Page on Facebook is to treat it as a tool for introducing your product or service to the marketplace. Notice we used the word “introduce” and not “sell” your product or service. Sometimes a winning strategy is aimed at getting a prospective customer to simply click-through to your website to learn more about your company. Likewise, asking a compelling question or offering an insightful comment in the context of a Facebook Group can be an excellent way to garner feedback and get noticed.
Just remember, it doesn’t always have to be about the sale right at this very moment. Every sale has a cycle. The sooner you embrace this reality the sooner you’ll be on your way to maximizing the benefits of using Facebook for business.
Ready to start using Facebook for business? Get started at RipeSocial.