Hopefully you’ve spent a considerable amount of time browsing and taking notes on custom Facebook pages. If you have, you’ve probably begun to notice some commonalities among them in terms of the features or elements that will lend themselves to your success.
Consider these four qualities as you develop your fan page:
Your content can encourage fans to conversate with each other or comment directly on things you post. Consider what type of content will not only be most likely to bolster customer interaction, but also mesh well with your company culture.
How will you influence fans to take a step closer to buying your product or service? Unless you’re offering a coupon or special promotion we recommend a more laid back soft-selling approach on Facebook. If fans sense that you’re pressuring them to buy from you they’ll leave you for your competition.
How will you integrate your branding into your fan Page? Remember, to be most effective a business Page on Facebook should engage your audience with your brand.
Your Facebook Page should be viewed as an opportunity to communicate with your target market. Don’t forget to inform them of relevant information about your offerings. Just remember to be appropriate with regards to the frequency.